diff --git a/lib/semantic/ansi_colors.rb b/lib/semantic/ansi_colors.rb
index 517774b..924f0ea 100644
--- a/lib/semantic/ansi_colors.rb
+++ b/lib/semantic/ansi_colors.rb
@@ -56,5 +56,10 @@ module Semantic
     DARK_BG_BLUE    = "\e[104m".freeze
     DARK_BG_MAGENTA = "\e[105m".freeze
     DARK_BG_CYAN    = "\e[106m".freeze
+
+    # helper methods
+    # --------------
+
+    def colorize(text, tint = color) = "#{tint}#{text}#{CLEAR}"
   end
 end
diff --git a/lib/semantic/ansi_formatter.rb b/lib/semantic/ansi_formatter.rb
index 7bf0317..e1d41eb 100644
--- a/lib/semantic/ansi_formatter.rb
+++ b/lib/semantic/ansi_formatter.rb
@@ -48,7 +48,7 @@ module Semantic
 
     def tags
       first_tag = log.tags.empty? ? 'none' : log.tags.first
-      colorize(centerize(first_tag, 10), AnsiColors::BG_GRAY + AnsiColors::DARK_TEXT_YELLOW)
+      colorize(centerize(first_tag, 10), BG_GRAY + DARK_TEXT_YELLOW)
     end
 
     def named_tags
@@ -181,7 +181,7 @@ module Semantic
     def origin                          = colorize(centerize(log.name), TEXT_CYAN)
     def build_prefix(char)              = "#{tags} #{origin} ╣#{colorize(char)}╠  "
     def build_terminus                  = "#{tags} #{origin} #{TERMINUS_STRING}  "
-    def colorize(text, tint = color)    = "#{tint}#{text}#{CLEAR}"
+
     def centerize(text, max_length = CENTER_SIZE) = text.reverse.truncate(max_length).reverse.center(max_length)
 
     def stackisize(items)
diff --git a/lib/semantic/log_subscriber.rb b/lib/semantic/log_subscriber.rb
index 33d38b2..93e695d 100644
--- a/lib/semantic/log_subscriber.rb
+++ b/lib/semantic/log_subscriber.rb
@@ -1,9 +1,11 @@
 module Semantic
   class LogSubscriber < ActiveSupport::LogSubscriber
     include SemanticLogger::Loggable
+    include AnsiColors
     # def logger = SemanticLogger['Rails']
 
     EMPTY = 'none'.freeze
+    INTERNAL_PARAMS = %i[controller action format _method only_path].freeze
 
     def initialize(session_key)
       @session_key = session_key
@@ -17,12 +19,22 @@ module Semantic
 
       SemanticLogger.tagged(session_value) do
         request = event.payload[:request]
-        logger.info("Started #{request.raw_request_method} #{request.filtered_path}")
+        path = colorize(request.filtered_path, BOLD)
+        logger.info("Started #{request.raw_request_method} #{path}")
 
         format = event.payload[:format]
         format = format.to_s.upcase if format.is_a?(Symbol)
         format = '*/*' if format.nil?
+        format = colorize(format, BOLD)
         logger.debug("Processing by #{event.payload[:controller]}##{event.payload[:action]} as #{format}")
+
+        params = event.payload[:params].deep_symbolize_keys.except(*INTERNAL_PARAMS)
+        unless params.empty?
+          params = params.ai(ruby19_syntax: true, plain: true, multiline: false)
+          params.gsub!(/(\w+):/, "#{TEXT_CYAN}\\1#{CLEAR}:")
+          params.gsub!(/"(.*?)"/, "\"#{TEXT_YELLOW}\\1#{CLEAR}\"")
+        end
+        logger.debug("Parameters: #{params}") unless params.empty?
       end
     end
 
@@ -38,13 +50,23 @@ module Semantic
         end
 
         additions << "GC: #{event.gc_time.round(1)}ms"
-        logger.debug("Processed in #{event.duration.round}ms (#{additions.join(' | ')})")
-        logger.info("Completed #{status} #{Rack::Utils::HTTP_STATUS_CODES[status]}")
+        if event.duration >= 1200
+          logger.error process_duration(event, additions)
+        elsif event.duration >= 600
+          logger.warn process_duration(event, additions)
+        elsif event.duration >= 250
+          logger.info process_duration(event, additions)
+        elsif event.duration >= 80
+          logger.debug process_duration(event, additions)
+        end
+
+        logger.info("Completed #{colorize(status, BOLD)} #{Rack::Utils::HTTP_STATUS_CODES[status]}")
       end
     end
 
     private
 
     def session_value(event) = event.payload[:headers]['rack.session'].fetch(@session_key, EMPTY)
+    def process_duration(event, additions) = "Processed in #{event.duration.round}ms (#{additions.join(' | ')})"
   end
 end